TrueHarvest Farms

Identity / Packaging Design / Advertising

SITUATION

TrueHarvest Farms is a controlled environment hydroponic farm located in Central Texas that makes organic lettuce. As they expanded their footprint from big retailers like HEB and Whole Foods, they needed an identity system for the brand, all-new packaging, and advertising assets.

SOLUTION

I made lettuce cool.

IMPACT

TrueHarvest has taken a lot more shelf space at HEB and Central Market. I designed custom packaging for all TrueHarvest products that are in showing up in Whole Foods. All of TrueHarvest’s lettuces are spoken for and they are expanding as fast as they can with additional state-of-the-art hydroponic greenhouses.