Allied Cycle Works

Art Direction / Naming / Design / Identity / Digital / Content

SITUATION

Allied Cycle Works designed a bike that has the ability to transform from a road race thoroughbred to a versatile, agile gravel bike with a simple switch of flip chips at the front and rear dropouts. These eccentric chips and corresponding dropout design allow the rider to easily change the bike geometry, effectively changing the chainstay length and fork length by 1 cm. My team and I needed to launch the bike from naming and branding to an integrated digital campaign.

SOLUTION

The bike was named the ECHO and our campaign tagline was GO FAST EVERYWHERE. We let the world know with a launch campaign illustrating that the ECHO it’s a pure performance road bike one day, and gravel ready the next. One bike. No compromise.

RESULTS

The Echo has become the new workhorse for those seeking an American-made, hand-built, race-worthy road bike and gravel bike in one.