Nike+ Run Club

Brand Strategy / Art Direction / Naming / Identity / Digital / Content

SITUATION

The connected sports category was growing. The brand’s groundbreaking running app was due for an overhaul. The relaunch needed to link the mothership’s digital ecosystem more directly to its global community.

SOLUTION

My team and I had an opportunity to evolve the app beyond its roots as a personal activity tracker. We evolved the Nike+ app into a running club. Nike+ Run Club was the perfect launchpad for the brand’s reintroduction to its community.

IMPACT

The relaunch connected runners on the street directly to the brand’s digital ecosystem. NYC was the pilot market soon followed by integration through all stores and digital touchpoints globally.