YeeHaw Brewing Company

Naming / Brand Strategy / Identity / Package Design / Merchandising

SITUATION

A former client reached out to create a fine southern beer brand with a stunning array of world-class flavors inspired by proven champions among classic beer styles.

SOLUTION

I led a team that positioned and named the brand to be both playful and refined. The platform for the brand is “Distinctive tastes for discerning beer drinkers.” The identity flowed from its soon-to-be first location which was originally the East TN & Western NC Depot, in the heart of downtown Johnson City, Tennessee.

IMPACT

YeeHaw has opened three additional breweries in Nashville, Pigeon Forge, and Greenville, South Carolina. You can find YeeHaw beers throughout East Tennessee, Middle Tennessee, and Southwest Virginia, and their distribution profile is quickly expanding.